You can build 3D models of objects that people might want to use in their work (movies, television, animated projects, commercials, whatever...) and charge $$$ for them. TurboSquid.com is one of many sites that employ freelance artists to create many different types of models to be sold for such purposes. For example, many of the vehicle commercials you see on television today are not using actual vehicles. A lot of them use 3D models of the cars that are high resolution enough (and textured and lit well enough) so that you can't tell the difference in the commercial environment.
Long story short, this is just another model that can be purchased from the website to be used in most any way you might want to...
Of course, you have to have the software available to you that will work with the model.
I'd love to use it to try out new looks on the bike before going ahead with a purchase - try out new paint jobs!