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San Diego Star Motorcycles focus group?

4487 Views 27 Replies 9 Participants Last post by  slick rick
Anyone else get an email from Star Motorcycles that there is a focus group coming up in September?
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yeah I got mine today. I'm planning to attend.
Actually I was planning to tell them what a fantastic job they’ve done with their accessories.
My complaints would be; MAJOR lack of power (especially in the low end) off the show room floor, and NO TACH!
Seriously, how hard would it have been to add a tach…
Actually I seriously doubt they are interested in hearing what should have been changed in the design of the bike. By the looks of the email they sent me (see attached image) I think they are only interested in marketing results and customer sattisfaction from a sales stand point, not R&D related from what I can tell.


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What the ****, attend the San Diego meeting anyway. Nice little vacation :D
Just wanted to know who is attending the morning session.. I’m attending and wanted to hook up and meet any of you that will be there.

BTW just wanted to add that the search function on this forum really sucks! Did a serach for “San Diego” to find this thread and came up dry. Same issue many times in the past for different threads. I have better luck searching my previous posts under the “profile” tab. Something that should be fixed on this forum, especially with the criticism that is dealt out for not doing searches on previous threads.
I have to do the morning session because I have to work at 1pm
Just got back from the Star Motorcycle Focus Group held here this morning in San Diego and thought I would share the experience with you.

There were 9 of us motorcycle buyers in this small conferenc room, 3 of us were Stryker owners, couple of V-Stars, and smaller bikes from the Star line. Each person had a mic in front of them as the session was being audio/video taped to be sent back to headquarters in Japan.

One of the first things we learned was that Star Motorcycles is a sepperate brand name and they tied the Yamaha name to it for product recognition. I didn’t know that. I asked if the Star bikes were built in the same factory as the Yammys and the answer was “yes.”

They asked us if anyone had heard the terms “Yamaha Pro Dealer” or “Star Specialist” and no one had. Came to find out that there are certain dealerships that are considdered “Yam Pro” dealers because they carry a certain amount of Yamaha bikes and/or parts in stock. A dealership near where I live called Motoworld is considdered a Yam Pro dealer and conincidentally is where I went to purchase my Star back rest because they had it in stock. The next step up from that is a “Star Specialist” and you have to meet a certain criteria to become that but the speaker did not elaborate what that would be.

No questions were asked about what could we do to improve your model bike. Instead the focus group seemed to be on what could Star do to make our purchasing experience better and the after-sales relationship with the customer. They seem to really focused on a new line of buying experience, ie: what if you could work with the manufacturer and custom build your own motorcycle, is that something you would be interested in? Everyone said yes. Ok how long would you be willing to wait for delivery? 2 months seemed to be the norm. They were looking for ideas on how to achieve this; ordering/buying online and pick it up at a warehouse vs. have delivered to your house. We all agreed this would only work if we already knew the bike we wanted otherwise we would want to walk into a dealership to “feel” it out. And they asked a lot of questions about what we liked and didn’t like fro our experiences with the dealerships.

I found out that their product line is pretty much set for the next 5yrs. I asked about the future of the Stryker and I wasn’t given any specifics but one of the guys told me that next month Yamaha will put up on their website the 2013 product line.

So far their has been 1 other Star Focus Group held in PA and the speaker told me that it was completely different from the SD session because in PA they only ride 3m out of the yr.

It was heald in the San Diego Sheraton, they gave us breakfast before hand, they gave us Star mugs and ski cap and they are mailing us Star shirts.
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Yeah it doesn’t surprise me that my recap summed up your experience as well because I’m sure the same speaking topics/agenda were used for both meetings. I think the speaker was telling me that PA’s answers/discussions went a different directions from SD’s, mainly due to riding conditions throughout the year. She didn’t elaborate beyond that.
Oh and I forgot to mention that Star confirmed that the Copper Strykers ARE faster :p
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